Course 2 – LAIC

Online Marketing Bootcamp

Course Objectives

By the end of the course, participants will:

Understand the foundations of AI and machine learning
Develop a multichannel strategy (search, social, email)
Create and test marketing campaigns using live tools
Learn the basics of analytics and performance tracking
Deliver a group project with campaign mock-ups and reporting

Overview

This practical bootcamp introduces you to the most powerful concepts, channels, and tools in modern digital marketing. From social media strategies to Google Ads, SEO, and campaign optimisation, this course provides the hands-on experience needed to run real marketing campaigns.

Designed for beginners and early-career professionals, the course blends creative planning with data-driven execution. You’ll walk away with a toolkit to market ideas, products, or even yourself.

General information

Teacher

summer

What's included?

More Informations

Duration time

Classe

Price

Topics Covered

Introduction to digital marketing channels and KPIs

Social media marketing (Instagram, TikTok, LinkedIn)

Google Ads and search engine optimisation (SEO)

Email marketing and CRM basics

Analytics, A/B testing, and campaign reporting

Daily Schedule

Day 1:

Overview of digital marketing and the marketing funnel
Introduction to key channels: owned, paid, earned
Role of data in marketing

Day 2:

Understanding customer personas and segmentation
Funnel stages and user journeys
Case study exploration

Day 3:

Content planning frameworks
Social media platform strategies
Sample calendar development

Day 4:

Basics of paid advertising (Google, Meta)
Setting goals and budgets
Campaign mock-up demo

Day 5:

SEO fundamentals and keyword research
Intro to Google Search Console and SEMrush
Team-based SEO task

Day 6:

Launching your group project: brief and brainstorming
Roles and timeline setup
Review by instructor

Day 7:

Email marketing tools and list building
Designing basic automations
Segmenting audiences

Day 8:

Analytics dashboards (Google Analytics, Meta tools)
A/B testing principles
Interpreting campaign performance

Day 9:

Final group project work and polish
Presentation formatting and rehearsals
Instructor office hours

Day 10:

Team presentations and constructive feedback
Career insights and freelancing tips
Certificate distribution and networking

Who Should Apply?

Learning Format

Bio

John has 12+ years of experience running campaigns for retail, tech, and service brands across the UK and MENA. He is passionate about accessible education and actionable skill-building.

Academic Credits & Certificates

All participants will receive a Certificate of Completion, including a transcript of course content and learning hours. Academic institutions may recognise this for 3 ECTS credits.

Course Fee

£850 – Includes tuition, learning materials, certificate, and access to activities.Accommodation and visa support available separately.