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Online Marketing Bootcamp

Course Objectives

By the end of the course, participants will:

  • Understand the foundations of AI and machine learning
  • Develop a multichannel strategy (search, social, email)
  • Create and test marketing campaigns using live tools
  • Learn the basics of analytics and performance tracking
  • Deliver a group project with campaign mock-ups and reporting

Overview

This practical bootcamp introduces you to the most powerful concepts, channels, and tools in modern digital marketing. From social media strategies to Google Ads, SEO, and campaign optimisation, this course provides the hands-on experience needed to run real marketing campaigns.

Designed for beginners and early-career professionals, the course blends creative planning with data-driven execution. You’ll walk away with a toolkit to market ideas, products, or even yourself.

General information

  • Duration: 2 Weeks
  • Dates: July–August 2025 (exact dates TBC)
  • Location: London College of Business Studies
  • Language: English
  • Level: Beginner–Intermediate
  • Credits: Certificate of Completion (recommended 3 ECTS equivalent)

Topics Covered

Introduction to digital marketing channels and KPIs

Social media marketing (Instagram, TikTok, LinkedIn)

Google Ads and search engine optimisation (SEO)

Email marketing and CRM basics

Analytics, A/B testing, and campaign reporting

Daily Schedule

Day 1:

  • Overview of digital marketing and the marketing funnel
  • Introduction to key channels: owned, paid, earned
  • Role of data in marketing

Day 2:

  • Understanding customer personas and segmentation
  • Funnel stages and user journeys
  • Case study exploration

Day 3:

  • Content planning frameworks
  • Social media platform strategies
  • Sample calendar development

Day 4:

  • Basics of paid advertising (Google, Meta)
  • Setting goals and budgets
  • Campaign mock-up demo

Day 5:

  • SEO fundamentals and keyword research
  • Intro to Google Search Console and SEMrush
  • Team-based SEO task

Day 6:

  • Launching your group project: brief and brainstorming
  • Roles and timeline setup
  • Review by instructor

Day 7:

  • Email marketing tools and list building
  • Designing basic automations
  • Segmenting audiences

Day 8:

  • Analytics dashboards (Google Analytics, Meta tools)
  • A/B testing principles
  • Interpreting campaign performance

Day 9:

  • Final group project work and polish
  • Presentation formatting and rehearsals
  • Instructor office hours

Day 10:

  • Team presentations and constructive feedback
  • Career insights and freelancing tips
  • Certificate distribution and networking

Who Should Apply?

  • Students from any discipline interested in marketing or entrepreneurship
  • Influencers, freelancers, or startup founders
  • Career switchers exploring digital roles
  • No prior marketing experience needed

Learning Format

  • 4 hours per day of in-person instruction and workshops
  • Hands-on learning with real tools (e.g. Canva, Google Ads, Mailchimp)
  • Team-based marketing campaign project
  • Peer feedback and mentor guidance

Academic Credits & Certificates

All participants will receive a Certificate of Completion, including a transcript of course content and learning hours. Academic institutions may recognise this for 3 ECTS credits.

Course Fee

£1250 – Includes tuition, learning materials, certificate, and access to activities.Accommodation and visa support available separately.

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